Spec work

Art Director

The Ask

Ever heard of Bearaby? Do I need to say more? The opportunity for clever bear puns for a blanket company named Bearaby was too good to pass!

The Answer

With a big amount of competition in the weighted blanked market, I needed to be inventive. What's the deepest REM sleep you can think of? Hibernation! So next time you cuddle up and try to catch some Z's, Don't just sleep. Hibernate! This campaign has a storybook feeling and tastefully uses bears to communicate the clear message that Bearaby is the best blanket to sleep in. All of this with a peep about what the blanket is even made of!