A local family owned donut shop in the Bay Area that I grew up with. During the COVID-19 global pandemic, I reached out to the shop offering my services of social media marketing for free. Ever since May 2020 I have been working with this client and creating some tasty media for their social media accounts.
Out of gallery
Problem #1
Low social media exposure
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Problem #2
Our newest competitor
offers free donut deals regularly and boasts close to a whopping 2 million followers on just one of their social media accounts
New competition!
Dunkin' Donuts
is in construction
on the same street as Chuck's Donuts
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Solution
Old Logo
My first job was to revive the brand with a fun, fresh and friendly logo.
Make sure to
like and follow
Chuck's Donuts
on social media!
the creative process
Step 1: Grab a camera and a crazy idea to make a seemingly normal treat, out of the ordinary
Next step is to whip up a witty caption with an inviting font and color that works with the donut
Okay, I like the words and the colors but now we just have to add some finishing touches to the spacing and size of the text...
