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A local family owned donut shop in the Bay Area that I grew up with. During the COVID-19 global pandemic, I reached out to the shop offering my services of social media marketing for free. Ever since May 2020 I have been working with this client and creating some tasty media for their social media accounts.

Problem #1

Low social media exposure

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Problem #2


Our newest competitor 
offers free donut deals regularly and boasts close to a whopping 2 million followers on just one of their social media accounts

New competition! 

Dunkin' Donuts

is in construction

on the same street as Chuck's Donuts

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Old Logo

My first job was to revive the brand with a fun, fresh and friendly logo.

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  • Facebook
  • Instagram
  • Twitter

Make sure to

like and follow

Chuck's Donuts

on social media!

the creative process

Step 1: Grab a camera and a crazy idea to make a seemingly normal treat, out of the ordinary


Next step is to whip up a witty caption with an inviting font and color that works with the donut


Okay, I like the words and the colors but now we just have to add some finishing touches to the spacing and size of the text...


And boom we're done!

All that's left is to add the caption:

Introducing the OG Yin and Yang