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A local family owned donut shop in the Bay Area that I grew up with. During the COVID-19 global pandemic, I reached out to the shop offering my services of social media marketing for free. Ever since May 2020 I have been working with this client and creating some tasty media for their social media accounts.

Problem #1

Low social media exposure

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Facebook

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Instagram

Problem #2

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Our newest competitor 
offers free donut deals regularly and boasts close to a whopping 2 million followers on just one of their social media accounts

New competition! 

Dunkin' Donuts

is in construction

on the same street as Chuck's Donuts

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Solution

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Old Logo

My first job was to revive the brand with a fun, fresh and friendly logo.

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  • Facebook
  • Instagram
  • Twitter

Make sure to

like and follow

Chuck's Donuts

on social media!

the creative process

Step 1: Grab a camera and a crazy idea to make a seemingly normal treat, out of the ordinary

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Next step is to whip up a witty caption with an inviting font and color that works with the donut

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Okay, I like the words and the colors but now we just have to add some finishing touches to the spacing and size of the text...

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And boom we're done!

All that's left is to add the caption:

Introducing the OG Yin and Yang