allstae 2.JPG
allstate 3.JPG

The Ask:

Reintroduce Allstate to a younger generation of consumers with a digital/social campaign that modernizes the brand and creates new relevance for today, shifting from traditional insurer to a modern-day protector.

The end goal is to increase Allstate brand relevance and consideration with younger consumers in order to drive growth.

the talk.JPG

The Talk is a campiagn that highlights the lack of education young adults have about insurance. The concept came based on the insight that only 18% of consumers felt they fully understood the terms of their policies. 

allstate 5.JPG
Allstate9.JPG
Allstate 10.JPG
Allstate 11.JPG