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Spec work

Role:
Copywriter
Art Director

The Ask

If all of our competitors offer the similar health benefits, how do we get them to try Emergen-C gummies while staying away from boring vitamin info that just goes in one ear out the other? 

The Answer

Don't choke, chew. We simply focus on how our product is the easiest to swallow. We do this by showing aesthetic posts mixed with some comedy to increase positive brand identity