There was no ask. I just chose a brand that I would have never thought to work on in order to flex my brain muscles. But for the sake of the ask/answer format, the ask is to get people excited about Sharpie again.
We connect Sharpie to positive emotions through highlighting whenever our brand is used during memorable moments. This way, whenever there's a memorable moment, Sharpie is there!
Not related to the memorable moments but still cool