Zipcar Brand Ambassador
This unique direct marketing approach through FUSE Marketing was a lot of fun. As an ambassador, I hosted tablings, planned and executed unique Zipcar themed events, and posted sponsored content I created on my own social media. Due to the COVID-19 global pandemic the program has been postponed and will be continuing in the fall of 2020.
Our first event was a success! We strategically positioned ourselves in the dorms where most incoming freshman stay. Our direct marketing approach is geared towards freshman college students because
they are the ones that
don't have cars.
Existing Event Integration
Our task was to create
an event that built off
another event already happening on campus.
A finals week study
session was the perfect
spot to post up and give
away some free swag.
Zipcars are super useful when grabbing a bite to eat. With these Instagram stories, we can show potential customers what kind of trips they're missing out on because they don't have a Zipcar.
Zipcar comes in clutch when you need to go grocery shopping.
In this video, potential customers can imagine themselves using Zipcar to get ingredients to cook meals like the one made in the video.